The pandemic sucked for everyone. But especially parents. They didn’t know how to make their children’s lives feel normal sometimes. How do you treat your children to a fun birthday when their friends can’t even celebrate with them? Lucky for them, not even a pandemic can stop a good imagination and Party City has the tools to bring any kid’s dreams to life. CW: Giuseppe Romano
We plan to use these ads as both Digital and Out of Home ads. We would post them on platforms such as Facebook, Instagram, and Pinterest, as these are media channels that parents we are targeting use frequently. For our Out of Home ads, we would place them in locations that relate to the copy in each ad. For example, we would place the outer space ad in a space museum, or the princess ad at a dance studio. We want to catch the eyes of parents that want to give their children the best birthday experience possible.
People can even use a new Alternate Reality feature that scans a room in which they want to throw a party in and try out decorations in the comfort of their own home. This can bring the birthday magic to life!